Jake Deselle
I am a seasoned Multidisciplinary Designer with over 20 years of experience, based in Scottsdale, Arizona. My focus is on crafting meaningful experiences through design, process innovation, and product development. With a deep passion for tackling complex problems, I am constantly learning and refining my approach to ensure it remains user centric.
More examples of my work are available upon request.
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"Have no fear of perfection, you’ll never reach it."
- Salvador Dali
As a Product Designer for the past 20 years, I have been helping companies create meaningful user experiences, create new
processes and launch amazing digital products for professionals and small businesses.
Product Design.
GoDaddy's Hosting product suite is always looking to innovate & expand their online catalog. We are constantly working to update patterns, systems & processes based off user feedback. The goal of GoDaddy is to create an environment that allows small businesses and everyday entrepreneurs to succeed.
Qualcomm & Omnitracs telematics team was looking to streamline the client-side dashboard of their main product offering. I created an intuitive look & feel that included all the features the stakeholders needed. This product spans, front-end offerings as well as back-office interfaces, mobile and in-vehicle solutions.
The main goal of this project was to revamp the look and feel of the AT&T U-Verse interface. We needed to create defined patterns that worked across multiple mediums, while ensuring a focus on highly crafted deliverables. The process included but was not limited to, user research, NPS feedback, user testing, persona creation & multi device testing.
At the beginning of 2021 I was a part of a great design sprint with some amazing collaborators to in-vision what a responsive multi-faceted product suite could look like for, professionals, influencers, independent contractors & small businesses. As we were lacking a visionary mobile experience, we were able to craft a special responsive design system that has a foundational focus on the mobile experience. The learnings from this project have stoked the flames of what responsive GoDaddy products could be and should be.
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My Skills.
The UX design process can be divided into five key phases: user research, analysis, validation, and implementation. While the UX design process steps typically take place in that order, it is an iterative workflow.
Creating a UX process enables team members to iterate and continually improve their designs and projects. Having a clear and established process will save you time, money and energy.
The end goal should be a refined product, with a clear emphasis on gathering feedback.
The details of the UX process you follow will depend on several factors: the project, the client, the budget, the deadlines, and your experience level.
As a UX designer, I focus on making the user experience the best it can be. It starts with understanding the user journey with in-depth qualitative and quantitative research. Then as a UX designer you focus on the experience you are working through and optimize it to ensure users have easy, efficient, pleasant experiences.
Preparing and sharing of design specifications (principles, guidelines, colors, typography, iconography) is a crucial pillar to UX design and its process.
The biggest risk when launching new products and features is wasting time and money building something nobody wants. Understanding the power of Design Sprints help the teams I interact with clearly define goals and validate assumptions before starting development.
Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes.
Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers.
Having the luxury of working with some world class user research teams, this has allowed me to gain a deeper understanding of all the facets that is included while preparing a deep and meaningful user research journey.
Understanding these UX research methods are great at producing data and insights, while ongoing activities such as customer councils, user interviews and field studies help get the right things done.
Each project is different, so the stages are not always neatly compartmentalized. The end of one cycle is the beginning of the next, this helps me manage expectations while completing a UX research cycle.
When it comes to building great products, design is the most important “feature.” We’ve moved into the stage where product design dominates — it’s what sets companies apart and gives a real edge over competitors.
Having a deep understanding of this allows me to make informed decisions within the projects I am leading, while making strong recommendations to my team.
The Product Design process is a critical framework that I use to solve problems. As gather a deeper understanding of the project you are working on, you’ll notice that the concepts and skills required of product design is varied and will change depending on which stage of the process you’re at.
My Peers say.
Jake helped our team create a detailed UX process that we were blown away with.
Jake had poise & composure during multiple projects he lead for us.
After Working with Jake, he has shown tremendous growth, with a creative touch.
Jake is a fantastic designer. His knowledge of layout & composition is top notch.
Jake is an incredibly talented & creative designer.
Jake is a very talented leader & critical thinker with a visionary design mind.